Nathan HanksCalling IAM-secured Lambda function urls with Amplify and javascriptMaybe my Googling skills are not what they should be, or I just couldn’t work my GitHub Copilot magic, but you would think there would be…4 min read·Apr 27, 2024----
Nathan HanksCrossFit Games 2023: A Master Class in Media Strategy and Brand BuildingAre you watching the 2023 Crossfit Games? Hopefully, besides watching the events, you are also watching the CrossFit advertisements in…4 min read·Aug 6, 2023----
Nathan HanksAs someone who has consulted with companies helping them build out a datalake, I always seem to…It always depends on context, like do you need deltalake, or iceberg, or Hudi, etc., and do you have the skills to build out things…1 min read·Mar 25, 2023----
Nathan HanksI get your nervousness about google in general.As for pub.dev, my most recent frustration is with google deciding to just walk away from their charting package. It was great, imo. But of…2 min read·Mar 18, 2023----
Nathan HanksCrossFit has the core competencies of a great companyBoz, Sevan, Ro, the Buttery Bros, and Mariah Moore are great examples6 min read·Aug 7, 2022----
Nathan HanksCrossFit’s Superpower(s)In my previous articles I have touched on how CrossFit has been disruptive to the fitness industry by innovating on product architecture…4 min read·Jul 6, 2022----
Nathan HanksWhat is CrossFit’s vision?If you have been following CrossFit since mid-2020, it's more than fair to question if CrossFit has a vision, and/or what should the vision…5 min read·Jul 1, 2022----